Stefan Wenzel

Senior Director Fashion, CEO Brands4Friends
eBay Germany

Stefan Wenzel is Senior Director eBay Fashion in Germany and Chief Executive Officer brands4friends. In these functions, Wenzel is responsible for the strategic advancement of the eBay Fashion business as well as of the brand4friends business.

Before he joined eBay in September 2014, Stefan Wenzel was Managing Director at the Otto Group in the Netherlands. In this role, he was responsible for the strategic development of the OTTO business. Wenzel was furthermore essentially engaged in strengthening OTTO’s position as a pure

e-commerce player on the Dutch market. Further stages of his career saw him at Mexx and McLaren Formel.

Stefan Wenzel, born in 1972, studied Educational Sciences for business at the Helmut Schmidt University Hamburg.

Check out the incredible speaker line-up to see who will be joining Stefan.

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10. März - Hauptkonferenz - Tag Drei

Monday, October 3rd, 2016

12:05 Existierende Kundeninformation als Personalisierungsgrundlage - flexible Umsetzung für Marketers

Existierende Kundendaten (z.B. aus Data Management Systemen, CRM, Analytics, ...) bündeln und zur Erstellung relevanter Kundensegmente nutzen
Darauf aufbauend den Endkunden personalisierte Inhalte ausspielen
Die neugewonnenen Daten richtig interpretieren und als objektive Entscheidungsgrundlage nutzen.